May 2023

When the Covid lockdowns hit, organisations were pushed into using whatever video conferencing tools were available in order to enable staff to work remotely. However, as time passed by, they realised that while these tools helped them at that point in time, they lacked some of the crucial functionalities that office workers were looking for. Enter Microsoft Teams - a unified communications (UC) platform that combines workplace chat, video meetings, file storage and application integration in order to enable real-time collaboration and communication. And, perfect for the majority of organisations that are already entrenched within the Microsoft ecosystem. However, even here there are limitations - not every engagement needs to be a video call and with just Microsoft Teams, businesses are restricted to this unified communications environment and can't reach out to the wider world through inbound or outbound voice calling. In

Contact centres have for long seemed to have a bad reputation; people have dreaded them, while organisations themselves have tended to see them as a strain on their resources. However, advances in technology aren’t only empowering businesses to deliver better, more personalised services that customers are demanding, but it is now also enabling them to turn their contact centres from cost centres to value centres. Historically, call centres seemed like faceless organisations, process-driven and lacking any personalisation, but changing consumer behaviour requires that organisations respond accordingly. In fact, studies now show that the vast majority of customers view the experience a company provides to be as important as its products or services. Customers in the digital age want personalised service from brands, with the ability to initiate and continue conversations across multiple channels and not have to repeat themselves at each