Sep 2023

Most businesses are facing a fast changing landscape which forces them to adapt their business model, product composition, and routes to market rapidly. This dynamic elevates levels of collaboration between team members and reliance on tools, including unified communications, which facilitate that. Getting this right, however, requires a 'change-fit' culture across all levels of the organisation, integration with business systems, and backing from the very top. Responding to the pace of change in technology has become crucial with the growing blur in the boundaries of the competitive landscape. For example, multinational technology companies are expanding into multiple fields across IT, telecoms and software, and being able to compete against this requires greater quality and speed of decision-making. Businesses can achieve this through team-based decision-making, if managed correctly. Tech as a workplace enabler Effective communication and collaboration is critical for success in the workplace,