Why should every business have a professionally branded on-hold experience?

Using music, radio … or anything other than specifically branded information as a customer experience adds no value for either the brand or caller, and is a missed opportunity for businesses to redirect, educate and inform existing and potential customers about their brand and products … and to self promote in a more receptive way that is entertaining, dynamic, and never boring.

Based on information they heard while on-hold, 16-20% of callers made a purchasing decision (via Teleconnect Magazine Report).