How brands can ensure a high level of customer service during the December rush
The peak holiday periods can be stressful for businesses, particularly those in a retail customer service environment, and can lead to a potential breakdown in systems and poor customer experiences if they don’t have a solid foundation in place to handle these spikes in activity. However, with the proper systems and processes in place, organisations can plan ahead and be better prepared, and take advantage of the opportunities at hand. There is nothing new about this: surges happen every year during specific periods, such as the Easter weekend, Black Friday and Cyber Monday, and the longer December holidays. And, increasingly, there is technology that can solve these customer service challenges. Technology that helps companies manage multichannel communications, manage their workforces, and to look at past performance in order to identify trends and make predictions. A challenge however is that there is often
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