Driving customer experience success with a managed contact centre service
More businesses are seeing the benefit of using digital channels to engage with their customers, and there is a growing interest in the use of AI-powered technologies in order to enhance the customer experience and improve efficiencies. However, what needs to be kept top of mind is that while it is easy to enable more channels of communication, a failure to align with backend processes can easily result in a poorer experience and further frustration for customers. I recently had a poor experience when interacting with a brand through WhatsApp. While the advertised promise was one of a quick signup within the messaging app, this was not possible, and I had to first engage with a sales agent via the WhatsApp chat, and then, after this interaction failed mid transaction, revert to a voice call where I was placed at number
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